The Brand

Launched in 2023, this India-based gamified play-to-earn platform lets users play games, make predictions, and earn virtual coins redeemable for real-world rewards, all without spending money. Within months of launch, it achieved over 3 million users and ranked among the top apps in India’s gaming category on Google Play. It has since expanded its reach to 10 + million users, drawing significant media recognition including mentions by Forbes and Google for Startups. The company has also received capital support from prominent investors including Adani as it builds its presence in the interactive gaming ecosystem.

Skill Set

A strategic, detail oriented and innovation driven Senior Product Designer who can transform complex ideas into intuitive, engaging digital experiences. The role demands analytical thinking, visual finesse and strong product ownership.

• Strong expertise in user research, journey mapping and interaction design
• Advanced skills in wireframing, prototyping and high fidelity UI
• Experience building and scaling robust design systems
• Knowledge of usability testing, A B testing and data informed design
• Strong cross functional collaboration with product and engineering teams

Responsibility

Drive impactful, user centric design solutions that enhance engagement, retention and conversion while balancing speed and craftsmanship.

• Own end to end product design from research to final delivery
• Design seamless journeys across onboarding, gameplay and rewards
• Build mobile first interfaces and interactive prototypes
• Run usability tests and optimize activation and engagement funnels
• Stay updated on UI trends, motion design and accessibility standards