Salary & Details

The Brand

This wayfinding and signage design studio specializes in creating intuitive navigation systems for complex environments like airports, hospitals, museums, and urban spaces. Blending design thinking with spatial psychology, they craft user-centered solutions that enhance clarity, accessibility, and flow. Their work combines graphic design, architecture, and technology to deliver functional yet visually cohesive systems. With a focus on legibility and user experience, the team transforms public spaces into seamless journeys, making it easier for people to move confidently through unfamiliar environments.

Skill Set

A wayfinding designer should possess strong skills in graphic design, spatial thinking, and information hierarchy. Proficiency in design software like Adobe Illustrator, InDesign, and CAD tools is essential. An understanding of architecture, typography, and human behavior in built environments is critical for crafting effective signage systems. Attention to detail, clear communication, and the ability to collaborate with architects, urban planners, and engineers are key. Experience with accessibility standards and multilingual design is a valuable asset in diverse public spaces.

Responsibility

The wayfinding designer is responsible for developing clear and intuitive navigation systems that guide users through physical environments. This includes analyzing spatial layouts, creating signage hierarchies, and designing visual elements that align with brand identity and user needs. They conduct site visits, develop prototypes, and ensure legibility and placement of signage. Collaborating with stakeholders throughout the project, they oversee implementation and refine designs based on user feedback. Their goal is to enhance user experience through functional, aesthetic, and accessible design solutions.