The Brand

Founded in 2000, this Indian lifestyle brand is known for its premium home décor and kitchenware, featuring modern, minimalist designs that blend aesthetics with functionality. In November 2023, it expanded into wellness lighting, using advanced optics, nanotechnology and AI to replicate natural sunlight indoors. This innovation allows even windowless rooms, basements or lower floors to feel sunlit, transforming interiors into spaces that evoke the openness of a courtyard or sky. The brand continues to pioneer contemporary design and innovation in India.

Skill Set

A creative storyteller with the ability to conceptualise, shoot, and edit high-quality video content that reflects a refined, wellness-driven aesthetic.

• Proficient in Premiere Pro, After Effects, Photoshop, and Illustrator
• Strong in storytelling, cinematography, editing, and sound design
• Skilled in creating visually and emotionally engaging content
• Experienced with lifestyle, wellness, and premium brand aesthetics
• Color grading, motion graphics, and handling camera gear

Responsibility

Create high-impact video content that supports marketing initiatives, enhances brand storytelling, and engages diverse audiences across platforms.

• Oversee design projects from concept to completion
• Develop strategies, timelines, and design processes
• Collaborate with production, marketing, and merchandising teams
• Ensure quality, innovation, and adherence to brand guidelines
• Track performance and report progress to HOD