The Brand

Founded in 2000, this Indian lifestyle brand is known for its premium home décor and kitchenware, featuring modern, minimalist designs that blend aesthetics with functionality. In November 2023, it expanded into wellness lighting, using advanced optics, nanotechnology and AI to replicate natural sunlight indoors. This innovation allows even windowless rooms, basements or lower floors to feel sunlit, transforming interiors into spaces that evoke the openness of a courtyard or sky. The brand continues to pioneer contemporary design and innovation in India.

Skill Set

A creative storyteller with the ability to conceptualise, shoot, and edit high-quality video content that reflects a refined, wellness-driven aesthetic.

• Proficient in Premiere Pro, After Effects, Photoshop, and Illustrator
• Strong in storytelling, cinematography, editing, and sound design
• Skilled in creating visually and emotionally engaging content
• Experienced with lifestyle, wellness, and premium brand aesthetics
• Color grading, motion graphics, and handling camera gear

Responsibility

Create high-impact video content that supports marketing initiatives, enhances brand storytelling, and engages diverse audiences across platforms.

• Produce videos for campaigns, launches, and social media
• Shoot and edit BTS, testimonials, and product features
• Create thumbnails and motion graphics matching brand style
• Collaborate with teams to ensure brand consistency across platforms
• Stay updated with trends and maintain brand tone