Matecia Wade Asia: Redefining Design and Architecture in Asia’s Premier Event

I.Introduction

Matecia Wade Asia is a premier platform dedicated to celebrating and promoting the contributions of women in the fields of architecture, design, and construction. Established in 2016 by visionary sisters Verticaa Dvivedi and Madhurima Chowdhury, the initiative aims to recognise and elevate women-led projects while fostering a vibrant community for networking, learning, and collaboration.

The event encompasses various components, including the WADE ASIA National Awards, which is recognised as the world’s largest award platform for women architects, interior designers, artists, and engineers. It also features the DESIGNS INDIA Architecture Conference, showcasing influential speakers and discussions on contemporary issues in architecture and design.

Matecia Wade Asia hosts an extensive exhibition that highlights innovations in building materials, decorative surfaces, and interior products. The event attracts thousands of visitors from across India and neighbouring countries, making it a significant gathering for professionals in the industry. With a focus on inclusivity, sustainability, and empowerment, Matecia Wade Asia continues to inspire future generations of women in design.

II. Overview of MATECIA

A. History and Growth

MATECIA, an acronym for Materials, Architecture, Technology, Engineering, Construction, Interiors, and Art, was first introduced in 2016 with the goal of creating a space for collaboration and showcasing advancements in the building materials and interior products sector. What began as a modest event soon gained momentum, establishing itself as a vital platform for professionals in architecture, construction, and design. Over the years, MATECIA has witnessed significant growth, expanding both in size and scope.

Initially covering a smaller area of around 9,000 sq. ft., the exhibition has grown exponentially and now spans an impressive 3.7 lakh sq. ft. This expansion reflects the increasing demand and interest from various industry sectors. The event has also seen a rise in participation, with over 52,000 visitors and more than 1,200 exhibitors from diverse sectors joining each edition. MATECIA has effectively become a central hub for new technologies, innovative materials, and networking opportunities, solidifying its position as a must-attend event in the building materials and design community.

B. Objectives

The primary objective of MATECIA is to connect key stakeholders within the building materials sector, facilitating collaborations and discussions about the future of architecture and design. The event emphasises innovation, sustainability, and collaboration, aiming to create a dynamic platform where industry leaders, manufacturers, architects, and designers can interact and explore new possibilities.

MATECIA focuses on presenting products and solutions that drive technological advancement and environmental sustainability. It serves as a venue for companies to showcase cutting-edge materials, technologies, and design concepts that push the boundaries of the built environment. At its core, MATECIA is about fostering an ecosystem where participants can share knowledge, discover industry trends, and explore partnerships that lead to the creation of smarter, more sustainable buildings.

III. Overview of WADE ASIA

IV. A Unified Celebration of Architecture and Design

V. Event Basics & Logistics

A. Dates, Duration & Venue

The MATECIA Wade Asia Southern India Edition will take place from February 21-23, 2025, spanning 3 days at the Bangalore International Exhibition Centre (BIEC) in Bengaluru. The venue is located at Tumkur Road, Madavara, Bengaluru, Karnataka 562123, India. BIEC is renowned for its modern design and state-of-the-art facilities, offering an optimal environment for exhibitions. Situated in Bengaluru, a city known for its role as India’s “Silicon Valley,” the venue blends innovation with cultural heritage, making it a fitting location for this significant event. Floor plans detailing the exhibitor layout and venue facilities will be provided closer to the event.

The MATECIA Wade Northern India Edition is scheduled for August 21-24, 2025, over 4 days at the Yashobhoomi, IICC in Dwarka, New Delhi. This expansive venue, located at Sector 25, Dwarka, New Delhi, Delhi 110075, India, is the largest exhibition space in Asia. Its futuristic architecture, designed to host large-scale events, incorporates cutting-edge technology to accommodate diverse business and cultural exchanges. The venue’s strategic location in New Delhi provides access to both business opportunities and the city’s rich cultural heritage. Specific floor plans will be shared closer to the event to guide attendees through the exhibition halls and other areas.

B. Accessibility & Transportation

For the Southern India Edition at BIEC, attendees can easily access the venue via Bengaluru’s metro system, with detailed route information provided closer to the event. Additionally, several local bus routes connect to BIEC, with the exact routes listed in the event’s transportation guidelines. For the Northern India Edition at Yashobhoomi, New Delhi’s metro system ensures direct access to the venue, with specific metro lines and stations shared as the event approaches. Local bus routes also serve the area. Shuttle services will be available from major transport hubs, such as airports and railway stations, to both venues, with schedules provided before the event.

Ample parking will be available at both venues, with valet services offered for convenience. For attendees using ride-sharing services, platforms like Uber and Ola will operate around both locations. International attendees travelling to Bengaluru will arrive at Kempegowda International Airport (BLR), while those heading to New Delhi will land at Indira Gandhi International Airport (DEL). Attendees should check visa requirements based on their nationality, and event organisers can assist with invitation letters if needed. Currency exchange services will be available at both airports and nearby locations.

C. Onsite Amenities & Facilities

Both venues will offer free Wi-Fi to ensure that attendees stay connected for event updates and schedules. To accommodate the needs of attendees, charging stations will be available for electronic devices at various locations. For relaxation and informal meetings, lounge areas and rest zones will be set up throughout the venue. Attendees will also have access to food courts offering local and international cuisine, as well as cafes and fine-dining options for those seeking a more premium experience.

Multiple water stations will be located throughout the venue to keep everyone hydrated and clean, and accessible restrooms will be available for convenience. For those with personal belongings, cloakroom facilities will be provided to store items securely, while ATMs will be located on-site for cash withdrawals. Both venues are fully accessible to differently-abled attendees, with features like wheelchair ramps, elevators, and accessible restrooms. Additionally, language translation services may be available for international attendees, ensuring smooth communication throughout the event. Details about translation services will be confirmed closer to the event.

VI. Key Features of the Events

A. Exhibition Highlights

MATECIA WADE ASIA offers impressive exhibition features, showcasing a wide range of products and services that cater to the diverse needs of the architecture and design sectors. At MATECIA, attendees can expect to find the latest innovations in building materials, construction technologies, interior design elements, and sustainable products. The event features exhibitors from various sectors, including:

• Furniture and Fixtures: Showcasing modern and innovative furniture designs, sustainable materials, and ergonomic solutions that cater to residential, commercial, and institutional needs.
• Building Materials: From eco-friendly materials to cutting-edge technologies in construction, MATECIA presents a broad spectrum of options for architects and builders looking to incorporate the latest trends in sustainability and energy efficiency.
• Lighting Solutions: Lighting designers and manufacturers present new lighting technologies, from energy-saving LED systems to smart lighting solutions designed to enhance architectural aesthetics.
• Smart Technologies and IoT: Exhibitors highlight the role of smart technologies in building design, from automation systems to AI-powered solutions that enhance building functionality, safety, and energy management.

In addition to traditional products, MATECIA often features cutting-edge innovations that align with the latest trends in sustainability, smart cities, and green architecture, providing professionals with valuable insights into the future of the built environment.

B. Concurrent Events

MATECIA is not just an exhibition but also a venue for a variety of concurrent events that complement its main focus. Notable events that often take place alongside MATECIA include:

• India Interior Retailing (IIR): This event focuses on the retail side of interior design, connecting manufacturers and suppliers with retailers, contractors, and interior designers. It’s an excellent opportunity for those involved in the sales and distribution of interior products to network and expand their business reach.
• India Furniture Conclave (IFC): The Furniture Conclave is a specialised event that brings together key players in the furniture industry, including designers, manufacturers, and retailers. Attendees can explore the latest in furniture design, technology, and materials, making it an essential part of MATECIA for those focused on interiors.

These concurrent events offer additional networking opportunities, discussions, and demonstrations, ensuring that MATECIA is a holistic experience for attendees. Whether you’re seeking new suppliers, exploring innovations, or gaining insights from industry leaders, these events enhance the overall value of attending.

Both MATECIA and WADE ASIA also provide ample space for networking, facilitating connections between exhibitors, visitors, and other professionals. The exhibition halls are designed to foster interaction, collaboration, and business development, making them ideal platforms for industry professionals to form long-term partnerships and collaborations.

VI. Educational Opportunities at MATECIA and WADE ASIA

A. Workshops and Seminars

One of the key features of both MATECIA and WADE ASIA is their focus on education and professional development through workshops and seminars. These events provide an excellent opportunity for attendees to expand their knowledge of the latest trends, technologies, and practices in architecture and design.

At MATECIA, workshops and seminars typically cover a range of topics that are relevant to today’s fast-evolving built environment. Subjects such as sustainability in construction, smart buildings, energy-efficient design, and the use of innovative materials are often explored in-depth. Workshops are often led by industry experts, offering practical advice and insights that can be immediately applied in professional practice. These sessions allow attendees to learn about new materials and technologies, explore best practices in design and construction, and discuss how these innovations can shape the future of the industry.

WADE ASIA also offers an array of educational opportunities, with a strong emphasis on empowering women professionals in the architecture and design fields. Workshops at WADE ASIA often focus on topics such as leadership in design, overcoming challenges faced by women in the industry, and strategies for career growth and professional development. Experts and mentors from various disciplines lead these sessions, offering valuable advice on navigating the architecture and design landscape. The goal is to provide both inspiration and practical tools for women to thrive in their careers and become leaders in their fields.

Both events also bring in international experts who offer a global perspective on the challenges and opportunities facing the architecture and design sectors. These sessions create a rich learning environment where participants can gain new knowledge and perspectives from around the world.

B. Panel Discussions

In addition to workshops and seminars, MATECIA and WADE ASIA feature panel discussions with industry leaders, innovators, and visionaries. These discussions provide a platform for experts to debate and explore the future of the architecture and design industries.

At MATECIA, panel discussions often focus on the intersection of technology, sustainability, and design. Topics such as future-proof buildings, innovations in smart infrastructure, and green building solutions are frequently covered. The aim is to engage a broad spectrum of professionals—architects, designers, builders, and manufacturers—in conversations that address the current challenges and opportunities in the industry.

WADE ASIA offers unique panel discussions that are particularly focused on women’s representation and leadership in architecture and design. These panels bring together women trailblasers who share their experiences, insights, and strategies for overcoming gender-specific challenges in the profession. They discuss issues such as work-life balance, equal pay, and career advancement for women in a field where they have historically been underrepresented. The panels serve as a source of inspiration and motivation for aspiring female architects and designers looking to make an impact in the industry.

Both events offer a platform for attendees to engage in meaningful discussions, exchange ideas, and gain insights from thought leaders. These educational opportunities are an essential part of the experience, allowing participants to take away valuable lessons that can enhance their work and further their careers.

VII. Themes, Curation & Conceptual Framework

A. Annual Themes

Matecia Wade Asia annually adopts themes that highlight significant aspects of architecture, design, and the contributions of women in these fields. For instance, the 2024 exhibition emphasised sustainability, innovation, and inclusivity within the design community. Previous themes have included “Women | Water | Workmanship,” which focused on craftsmanship and the role of women in architecture and design. Each year, these themes are designed to resonate with current trends and challenges in the industry, encouraging discussions that reflect the evolving landscape of architecture and interior design.

B. Focus Areas

The focus areas for Matecia Wade Asia encompass a broad range of topics relevant to contemporary architecture and design practices. Key areas include:

• Women Empowerment: Highlighting the achievements of women in architecture, interior design, and related fields through awards and conferences.
• Sustainability: Promoting eco-friendly practices in design and construction, addressing the urgent need for sustainable solutions in the built environment.
• Technological Innovation: Exploring how advancements in technology can enhance design processes and improve functionality in architectural practices.
• Cultural Heritage: Celebrating traditional art forms and their integration into modern design, ensuring that cultural narratives are preserved and promoted within contemporary contexts.

VIII. Who Should Attend?

A. Target Audience Breakdown

Both MATECIA and WADE ASIA cater to a diverse group of professionals, each benefiting from the unique opportunities these events provide. Understanding the key groups that benefit from attending will help potential attendees make the most of their experience.

• Architects: For architects, MATECIA and WADE ASIA offer a wealth of opportunities to gain inspiration, discover innovative materials, and explore new design trends. Attending these events provides architects with valuable insights into the latest technological advancements and sustainable design solutions. Additionally, networking opportunities with manufacturers, other designers, and industry leaders are invaluable for expanding professional networks and staying ahead of trends.
• Interior Designers: Interior designers will find both events to be excellent sources for collaborative opportunities, material sourcing, and product innovations. With the focus on interior design at both MATECIA and WADE ASIA, designers can interact with key suppliers of furniture, lighting solutions, and interior finishes, all while learning about the latest trends in residential, commercial, and public space design. They can also use the events to find inspiration and engage with fellow professionals to expand their creative horizons.
• Builders and Contractors: For builders and contractors, MATECIA provides an opportunity to stay up to date with the latest construction materials, technologies, and product solutions. These innovations can significantly improve the efficiency and sustainability of construction projects. The event also provides a chance to meet and collaborate with potential suppliers, manufacturers, and project partners, helping builders discover the products and technologies they need to drive their business forward.
• Manufacturers and Suppliers: Manufacturers and suppliers can leverage MATECIA and WADE ASIA to network with potential clients, discover new market trends, and connect with architects and designers seeking the latest products. For manufacturers, these events serve as a platform to display their products to a highly targeted audience. For suppliers, it’s a unique opportunity to learn about the needs of the industry and find new distribution partners.

B. Importance for Students and Emerging Professionals

Both MATECIA and WADE ASIA are incredibly beneficial for students and emerging professionals who are just starting their careers in architecture and design. These events offer invaluable learning opportunities through:

• Workshops: Students can attend specialised workshops that cover everything from sustainability and design principles to advanced technologies in building materials. These workshops help bridge the gap between theoretical learning and practical application in the real world.
• Networking: Emerging professionals can meet and connect with industry leaders, mentors, and potential employers, gaining insights into career paths, internships, and job opportunities. Networking with professionals from different fields opens up doors to a variety of career options within the architecture and design sectors.
• Mentorship Programs: At WADE ASIA, the emphasis is on mentorship programs, which provide a valuable opportunity for young women professionals to connect with established leaders in the industry. This can significantly accelerate their career development and provide them with guidance as they navigate the early stages of their professional journeys.

Both events serve as platforms for young professionals to immerse themselves in the industry, learn from experienced practitioners, and find inspiration for their future careers. Whether it’s exploring new technologies or networking with potential collaborators, MATECIA and WADE ASIA are ideal events for those looking to make their mark in architecture and design.

IX. Impact on the Architecture and Design Community

X. How to Prepare for Participation

A. Registration Process

Attending MATECIA and WADE ASIA requires a well-organized approach to registration, whether you’re attending as an exhibitor, visitor, or speaker. Understanding the registration process and preparing ahead of time ensures that you can fully leverage all the opportunities these events offer.

1. Visit the Event Website: Begin by visiting the official websites of MATECIA and WADE ASIA to gather detailed information on dates, venues, and event schedules. These websites also provide information about the different types of passes available for exhibitors, visitors, and speakers.
2. Choose Your Pass: Depending on your role, you will need to select the appropriate pass. For exhibitors, there are often specific packages based on booth sizes and additional features such as sponsorship options. For visitors, registration might involve selecting between general entry passes or premium passes for access to exclusive sessions or areas of the event. If you’re planning to speak or participate in a panel, you may need to apply separately to be considered for a session.
3. Complete Registration Forms: Fill out the necessary forms with your personal and professional details, along with any additional information requested by the event organisers. This might include details about your company, areas of interest, or specific products you wish to showcase (for exhibitors).
4. Submit Payment: Ensure that any required payments for registration are processed promptly. Payment may include an entrance fee for visitors or an exhibition booth fee for exhibitors. Some events may offer early-bird discounts or special rates for students and emerging professionals, so it’s advisable to register early to take advantage of these offers.
5. Receive Confirmation: Once registered, you will receive confirmation and further instructions about the event. This may include information about your pass, event schedules, and any logistical details such as access to parking, exhibition setup, or special programs you are enrolled in.

By ensuring that registration is completed early and accurately, attendees can avoid last-minute hassles and secure their participation in all aspects of the event.

B. Tips for Maximizing Experience

To truly make the most of your time at MATECIA and WADE ASIA, preparation before the event is key. Here are several strategies to help you optimise your experience:

1. Plan Your Schedule: Review the event schedule and mark the sessions, workshops, and panels that align most closely with your interests. MATECIA and WADE ASIA offer a range of concurrent events, so it’s essential to prioritise the ones that offer the most value to you. Keep an eye out for any high-profile speakers or panels that address industry trends you want to explore.
2. Research Exhibitors: Before attending, take time to research the exhibitors you are most interested in. Check their products, services, and any special offerings. This will allow you to have a more focused and purposeful visit to the exhibition hall, saving time and ensuring you don’t miss any key products or services relevant to your business or career.
3. Prepare Your Networking Strategy: Networking is one of the primary benefits of attending these events, so it’s important to come prepared. Create a list of people you’d like to meet, whether they are exhibitors, speakers, or other attendees. Don’t hesitate to reach out ahead of time via social media or the event’s networking app (if available) to set up meetings or simply introduce yourself. Additionally, have your business cards or digital contact information ready to exchange during networking sessions.
4. Participate Actively in Workshops and Panels: Engaging in workshops and panel discussions can significantly enhance your learning experience. Don’t just attend passively—ask questions, take notes, and actively engage with speakers and other participants. This will allow you to gain deeper insights into the topics and help you make lasting connections.
5. Visit Other Concurrent Events: Take full advantage of concurrent events like India Interior Retailing (IIR)and India Furniture Conclave at MATECIA, or other specialised programs at WADE ASIA. These events offer unique opportunities to interact with professionals in specific areas of interest, broaden your knowledge, and explore new business opportunities.
6. Follow Up After the Event: After the event, make sure to follow up with the people you met, whether it’s through LinkedIn, email, or other professional platforms. Sharing thoughts on the event or continuing discussions on specific topics can lead to ongoing collaborations, partnerships, or career opportunities.

By thoroughly preparing in advance and actively engaging throughout the event, you can maximise your experience at MATECIA and WADE ASIA, ensuring that you gain the most from these influential industry gatherings.

XI. Conclusion

FAQ’s