The Brand

A new Delhi-based womenswear label specialising in relaxed, minimal everyday clothing crafted from cotton-linen blends. Its collection includes co-ord sets, shirts, trousers, dresses, tunics and kurtas, designed for comfort, versatility and contemporary appeal. With a focus on quality fabrics, thoughtful silhouettes and small-batch production, the brand is building an accessible premium offering for Indian women through its Kamla Nagar store and online platform.

Skill Set

Contemporary womenswear, fashion trends, fabrics, colours, and garment construction, looking for a Fashion Design with interest in building a womenswear brand from scratch.

• Strong understanding of fabrics, silhouettes, colours, and garment construction
• Strong hand-sketching and design development skills
• Strong communication skills in Hindi and English
• Strong understanding of sampling, fittings, and fabric sourcing
• Strong interest in vendor coordination, retail, and brand building

Responsibility

Work directly with the founders to develop collections and build the brand from the ground up.

• Develop sketches, mood boards, and collection concepts
• Source fabrics, trims, and vendors
• Coordinate sampling, fittings, and manufacturing
• Conduct quality checks before products reach the store
• Manage store presentation, product shoots, and online listings
• Engage with customers and use feedback to improve collections