Salary & Details

The Brand

This esteemed brand masterfully blends traditional craftsmanship with contemporary design, creating timeless pieces that celebrate India’s rich textile heritage. Renowned for its use of natural fabrics and intricate hand-block printing techniques, the brand has become a niche leader in ethnic wear for both men and women. Each garment reflects impeccable attention to detail and artisanal finesse, transforming clothing into wearable art. With a strong focus on sustainability and quality, the brand has cultivated a loyal following and a respected presence in the fashion industry.

Skill Set

” A visually-driven brand thinker with a strong sense of storytelling, design, and strategy across digital and physical touchpoints.

• Proficient in Adobe Creative Suite and/or Figma
• Skilled in visual branding, content strategy, and campaign planning
• Strong in writing, editing, and styling for lifestyle and fashion brands
• Experienced in leading shoots and creating content end-to-end
• Strong portfolio showcasing brand campaigns and creative direction
“

Responsibility

“Define and drive cohesive brand storytelling through strategic content and design across channels and campaigns.

• Create multi-format content for digital, print, and packaging
• Design brand collaterals and manage seasonal content calendars
• Lead apparel shoots and content production with styling input
• Collaborate with teams to launch integrated campaigns
• Analyze content performance to refine creative output”